Current:Home > MyThom Browne's win against Adidas is also one for independent designers, he says -ProsperityStream Academy
Thom Browne's win against Adidas is also one for independent designers, he says
View
Date:2025-04-15 06:35:02
A strange scene unfolded in a Manhattan courtroom in early January. Jury members examined pieces of luxury clothing by American designer Thom Browne worth more than $1,000 a pop that had been wheeled out on a rack for their consideration.
At the center of attention were four stripes featured on the left sleeves of jackets and tops and on the left legs of fancy sweatpants. Were these marks an infringement of the three stripes featured on the products of sportswear giant Adidas? That was the question.
Adidas had previously fought similar battles against brands including Marc Jacobs, Skechers and Tesla. The outcome of the case with Thom Browne, which is a subsidiary of the fashion house Ermenegildo Zegna, could expand smaller companies' power to enforce trademarks.
On Jan. 12, Browne scored a major victory, one in which he saw himself as the independent David battling a German multinational Goliath. The eight-person jury found that Thom Browne was not guilty of infringing upon the three stripes Adidas uses in its logo. He can keep using four bars in his designs.
Browne said the trademark battle was not for him alone.
"It was so clear to me to fight for myself, but also to fight for other independent designers and younger designers when they create something unique — that they have the protection of knowing that there won't be some big company that will come and try to take it away from them," he told NPR's A Martínez.
Adidas had reached out to Browne in 2006 when his company was still a fledgling one. At the time, he was using three horizontal bars rather than the four that have now become synonymous with his brand. Adidas asked him to stop; he agreed the next year to add a fourth stripe.
It wasn't the end of the story. Adidas came calling back 15 years later, after Thom Browne had expanded into activewear and began dressing the Cleveland Cavaliers and FC Barcelona in suits prior to their games.
"There was a reason for me to make my point and to not give up something that became so important, emotionally even, to my collection," Browne said. "There wasn't any confusion between my bars and their three vertical stripes."
Adidas filed its lawsuit in 2021 focusing on the use of four stripes, as well as Thom Browne's red, white and blue-stripe grosgrain ribbon loop inspired by locker tabs at the backs of tops and shoes, a nod to his childhood in a family of seven kids who all played sports.
Adidas, which had sought $8 million in damages, said in a statement that it was "disappointed with the verdict." The company vowed to "continue to vigilantly enforce our intellectual property, including filing any appropriate appeals."
Browne described the experience of the trial as "most interesting and stressful" for him. "I never want to live through it again, but it was important to live through it because I knew we needed to fight and make our case for what was right," he added.
To make his point, Browne showed up to court wearing one of his signature shorts suits, with a shrunken jacket and tie, knit cardigan, leather brogues and sport socks stopping just below the knee.
"It's not something I do just for a living," he explained. "People outside the courtroom needed to see me representing myself exactly the way that I am in the most real way. ... And so walking into the courtroom, I was just being myself."
A Martínez conducted the interview for the audio version of this story, produced by David West and edited by Olivia Hampton and Jojo Macaluso.
veryGood! (39114)
Related
- The company planning a successor to Concorde makes its first supersonic test
- Should my Halloween costume include a fake scar? This activist says no
- A Pennsylvania coroner wants an officer charged in a driver’s shooting death. A prosecutor disagrees
- Genetic testing company 23andMe denies data hack, disables DNA Relatives feature
- Toyota to invest $922 million to build a new paint facility at its Kentucky complex
- Georgia's Fort Gordon becomes last of 9 US Army posts to be renamed
- Lewiston, Maine shooting has people feeling panicked. How to handle your fears.
- How law enforcement solved the case of a killer dressed as a clown
- Elon Musk's skyrocketing net worth: He's the first person with over $400 billion
- Sephora Beauty Insider Sale Event: What Our Beauty Editors Are Buying
Ranking
- Tom Holland's New Venture Revealed
- Desperate Acapulco residents demand government aid days after Hurricane Otis
- A new cure for sickle cell disease may be coming. Health advisers will review it next week
- Police find note, divers to search river; live updates of search for Maine suspect
- What to know about Tuesday’s US House primaries to replace Matt Gaetz and Mike Waltz
- 5 things to know about a stunning week for the economy
- LeBron James: Lakers 'don’t give a (crap)' about outside criticism of Anthony Davis
- Diamondbacks manager Torey Lovullo on Chris 'Mad Dog' Russo retiring: 'A deal's a deal'
Recommendation
The White House is cracking down on overdraft fees
Heather Rae El Moussa Diagnosed With Hashimoto’s Disease
Most New Mexico families with infants exposed to drugs skip subsidized treatment, study says
Hawaii agrees to hand over site to Maui County for wildfire landfill and memorial
Sarah J. Maas books explained: How to read 'ACOTAR,' 'Throne of Glass' in order.
How the Hunger Games Prequel Costumes Connect to Katniss Everdeen
Rush hour earthquake jolts San Francisco, second in region in 10 days
Mass arrests target LGBTQ+ people in Nigeria while abuses against them are ignored, activists say