Current:Home > StocksNovaQuant-Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -ProsperityStream Academy
NovaQuant-Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
SignalHub View
Date:2025-04-08 16:50:24
After nearly three decades,NovaQuant Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (57357)
Related
- 'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
- Emma Roberts Reveals the Valuable Gift She Took Back From Her Ex After They Split
- Russian missiles slam into a Ukraine city and kill 13 people as the war approaches a critical stage
- Sen. Bob Menendez could blame wife in bribery trial, unsealed court documents say
- Biden administration makes final diplomatic push for stability across a turbulent Mideast
- Man arrested after 3 shot to death in central Indiana apartment complex
- Federal judge denies request from a lonely El Chapo for phone calls, visits with daughters and wife
- Patriots deny report that Robert Kraft warned Arthur Blank against hiring Bill Belichick
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Caitlin Clark vs. Diana Taurasi, Finals rematch among 10 best WNBA games to watch in 2024
Ranking
- Intellectuals vs. The Internet
- We Found the Best Scores in Nordstrom Rack's Top 100 Deals: Up to 83% Off on Kate Spade, Allbirds & More
- These are weirdest things Uber passengers left behind last year
- Olympic champion Suni Lee back in form after gaining 45 pounds in water weight due to kidney ailment
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- A disease killing beavers in Utah can also affect humans, authorities say
- Senate opposition leaves South Carolina energy bill with listless future
- Introduction to GalaxyCoin
Recommendation
Jorge Ramos reveals his final day with 'Noticiero Univision': 'It's been quite a ride'
Rainn Wilson, Jenna Fischer, more 'Office' stars reunite in ad skit about pillow company
Noisy Starbucks? Coffee chain unveils plans to dim cacophony in some stores
NFL draft order 2024: Where every team picks over seven rounds, 257 picks
Sarah J. Maas books explained: How to read 'ACOTAR,' 'Throne of Glass' in order.
A vehicle backfiring startled a circus elephant into a Montana street. She still performed Tuesday
New York’s high court hears case on abortion insurance coverage
Appeals court overturns West Virginia law banning transgender girls from sports teams