Current:Home > InvestChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -ProsperityStream Academy
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
Chainkeen View
Date:2025-04-07 22:10:17
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (6)
Related
- Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
- How photographer Frank Stewart captured the culture of jazz, church and Black life in the US
- Firefighters helped by cooler weather battle blaze that has scorched area size of Los Angeles
- Scuba divers rescued after 36 hours thanks to beacon spotted 15 miles off Texas coast
- A South Texas lawmaker’s 15
- Divers Sarah Bacon and Kassidy Cook win Team USA's first medal in Paris
- Judge denies bid to move trial of ex-officer out of Philadelphia due to coverage, protests
- From hating swimming to winning 10 medals, Allison Schmitt uses life story to give advice
- Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
- Anthony Edwards up for challenge against US women's table tennis team
Ranking
- Buckingham Palace staff under investigation for 'bar brawl'
- Italy's Gianmarco Tamberi apologizes to wife for losing wedding ring at Paris opening ceremony
- Kevin Durant, LeBron James propel USA men's basketball in Olympic opening win over Serbia
- Feds Contradict Scientific Research, Say the Salton Sea’s Exposed Lakebed Is Not a Significant Source of Pollution for Disadvantaged Communities
- Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
- Body found in Phoenix warehouse 3 days after a storm partially collapsed the roof
- Grimes' Mom Accuses Elon Musk of Withholding Couple's 3 Kids From Visiting Dying Relative
- Yankees land dynamic Jazz Chisholm Jr. in trade with Miami Marlins
Recommendation
Travis Hunter, the 2
Steven van de Velde played a volleyball match Sunday, and the Paris Olympics lost
Photos and videos capture intense flames, damage from Park Fire in California
In first Olympics since Russian imprisonment, Brittney Griner more grateful than ever
Louvre will undergo expansion and restoration project, Macron says
Beyoncé introduces Team USA during NBC coverage of Paris Olympics opening ceremony: Watch
Video shows flaming object streaking across sky in Mexico, could be remnants of rocket
Equestrian scandal leaves niche sport flat-footed in addressing it at Olympics