Indexbit Exchange:Bama Rush, step aside! 3-year-old star of 'Toddler Rush' combines cuteness and couture

A Tennessee toddler has become a TikTok sensation after she participated in her very own rush week.  

Norah Ramsey,Indexbit Exchange 3, is a “kidfluencer” who joined the TikTok scene as soon as she came home from the hospital after being born.

“The week that I brought her home, I made little like ‘life university’ videos that were, sort of the same content, but she couldn't talk then,” Ramsey said. “It was just me making them and explaining her outfits, the books that we were reading, and what she was doing that day.”  

Her mom, Cheyenne Ramsey, told USA TODAY that the idea of "Toddler Rush" came to fruition after seeing potential sorority recruits at the University of Alabama participate in Bama Rush Week which has become an online sensation since it became popular on TikTok back in 2021.

As Norah began to grow, her sense of style did, too. Wearing cute dresses, shoes, bows, and a purse to match quickly became a part of her daily routine. When Bama Rush rolled around again this year, Norah’s mom had an idea.  

“I did show her Kylan Darnell, who is kind of the Alabama Rush Queen,” Ramsey said. "I showed her some of her videos and was like ‘this is Miss Kylan, and I think you can do exactly what she does.’” 

Together Norah and her mom started “Toddler Rush” as a fun activity for the mother-daughter duo. After gaining 50,000 followers after the first series of videos, Ramsey knew that this trend was here to stay.  

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'Toddler Rush' gets attention of Bama Rush

In one of her recent TikTok posts, you can see Norah matching with May who gained a following on TikTok as she participated in Bama Rush this year for what's been dubbed "Season 4" by fans online.

Although she matched May’s outfit, a potential member at the time of the post, Norah also matched May‘s energy and gave her the sweetest comments in her duet.  

“You look so pretty,” she said. “I hope you have the bestest time May.”  

In addition, other girls like May that were partaking in Bama Rush sent Norah cute messages on social media, Ramsey said.  

“Brooke actually asked for her mailing address and is gonna send her own little bid day congratulations card just to kind of play up the whole thing,” Ramsey said. “We did just get a package. One of the sororities from Alabama, Alpha Delta Pi, they sent her a care package."

In the package from the sorority Norah received a stuffed animal, a backpack, stickers, a hat, a card, and a shirt and a bracelet from enewton, a brand made popular by Bama Rush.

Philanthropy is a part of rush week and 'Toddler Rush' too 

Social media is accessible to many people of all ages. With "Toddler Rush", Ramsey said Norah has gained adult followers, but their children are also watching her videos on TikTok as well. This gave Ramsey an idea to target the younger audiences that might be around Norah’s age.  

“She obviously isn't big enough to read yet, but she's very advanced for her age, especially with her vocabulary,” she said. “We're going to post some videos of her reading to kind of help see if that gets other kids engaged.”  

To add to this, Norah has participated in an event that gives back to Dolly Parton’s Imagination Library.  

“When you're born in the hospital, they give you this piece of paper to sign up for the imagination library,” Ramsey said. “From the first month of your life till you start kindergarten, they mail you a book every month. That's what we picked as Norah’s philanthropy.”  

Norah was a part of a Kendra Scott sale where 20% of the proceeds would go to Dolly Parton’s Imagination Library, Ramsey said.  

What’s next for the ‘kidfluencer’? 

"Toddler Rush" has come to an end, but Norah’s career as a "kidfluencer" has just begun. With her natural talent in front of the camera, her mom hopes that she’ll get an opportunity on another platform.  

“I could definitely see her doing some kind of brand deal,” Ramsey said. “She does communicate and follow instructions so well, maybe getting a little role in a commercial or TV. It's really hard to find a 3-year-old that can carry on a conversation the way that she can.”  

Ramsey joked that she and her husband are in the medical field, and they aren’t quite sure where her love for being in front of the camera came from.  

“She does feel very comfortable in front of the camera, and she likes getting her pictures taken,” Ramsey said. “She just seems like a natural, which is crazy because I have severe stage fright, and I think her dad does too.” 

The Ramsey family is enjoying the dress-up sessions and making these fun TikTok videos. However, they want Norah to enjoy her childhood as much as possible.

“I want her to be a kid. For now, it's fun for her and she likes it,” Ramsey said. “She thinks it's like play time. So, when it doesn't feel like fun, we're not gonna do it anymore.”  

Ahjané Forbes is a reporter on the National Trending Team at USA TODAY. Ahjané covers breaking news, car recalls, crime, health, lottery and public policy stories. Email her at [email protected]. Follow her on Instagram, Threads and X (Twitter) @forbesfineest.